A Prince of a Guy

With its premiere now only a week away, ABC has released more information about The Bachelor: Rome, including the identities of the twenty-five bachelorettes who will be competing for the heart of Prince Lorenzo Borghese, the ninth Bachelor edition's previously announced bachelor. Lorenzo, a member of the Italian noble family, is the grandson of cosmetics creator Princess Marcella Borghese. Born in Milan, the 34-year-old moved to Connecticut when he was five years old and has resided in Manhattan since 1997. Despite being billed as a "cosmetics entrepreneur" by ABC, Lorenzo's business isn't part of what most would consider to be the conventional cosmetics industry -- instead he operates GetRoyalTreatment.com, an Internet retailer of canine "bath and body" products. Set at a sprawling Italian castle that was built in 1604 by Cardinale Taverna, The Bachelor: Rome's two-hour premiere will begin with the traditional cocktail reception in which the season's twenty-five bachelorettes will vie for Lorenzo's attention. However in addition to competing with each other, the bachelorettes will have some additional competition -- two "gorgeous Italian Cinderellas" that crash the party and plot to steal Lorenzo's heart and attention. With both sides pulling out all the stops, the tug-of-war over Lorenzo will continue throughout the entire night and end with a sunrise Rose Ceremony -- a Bachelor first -- in which Lorenzo must eliminate fifteen of the twenty-seven women. Similar to other recent The Bachelor editions, the reception will also feature Lorenzo giving an early rose -- plus in another Bachelor first, "a very special sparkling token" -- to one of the women. After narrowing the pool of women to twelve, Lorenzo will continue to get to know the remaining women through a series of group and solo dates that will include visits to the ruins of Rome's ancient Forum, Colosseum and Pantheon; the Trevi Fountain; and the lush Villa Borghese -- a large Roman park that bears Lorenzo's family name. As he has since the long-running reality franchise began, Chris Harrison will once again serve as The Bachelor's host. Get to know the twenty-five "regular" bachelorettes appearing on The Bachelor: Rome (ABC isn't revealing the "mystery" of the two Italian beauties until the show's debut) . The new season of The Bachelor begins next Monday, October 2nd.

Hoping to be a Princess Bride Get a closer look at the Bachelorettes vying for the attention of our Bachelor this season: Andrea, April, and Brit: Carissa, Claudia, and Desiree: Ellen, Elyse, and Erica: Gina, Heather, and Jami: Jeanette, Jennifer, and Jessica: Kim, Laura, and Lisa: Meri, Renee, and Rita: Rosella, Sadie, and Sarah: And finally, Tara:

Meet the new Bachelor! Prince Lorenzo Borghese, a handsome 34-year-old cosmetics entrepreneur, has been selected to star in the ninth edition of The Bachelor, when ABC's popular romance reality series returns to the network this fall. Once more the series will be set outside the United States in one of the most glamorous, romantic capitals of the world - Rome! Prince Borghese is an American citizen who has resided in Manhattan since 1997. He was born in Milan, lived in Rome and outside Paris, and moved to Connecticut when he was five years old. Proud of his genealogy, his storied paternal ancestors include Pope Paul V (Camillo Borghese) and Cardinal Scipione Borghese, both of whom had an enormous influence on Italian art and beautifying Rome in the 1600s, and who helped finish St. Peter's Basilica. The Borghese family name and crest can be found on the façade of the famous basilica. His parents, Prince Francesco and Princess Amanda Borghese, who met at a wedding in Madrid, will celebrate their 40th anniversary in July, and Lorenzo is hoping to find that type of long-lasting, happily-ever-after relationship. He is looking for a woman whose vibrant personality meshes with his own, a best friend with whom he shares that special chemistry which can evolve into a marriage and family. Lorenzo has two siblings himself, an older brother, Scipione, and an older sister, Ilaria, both of whom are married. Lorenzo graduated from Rollins College in Winter Park, Florida, has an MBA from Fordham University in New York and currently juggles a variety of challenging positions in the cosmetics industry. He not only is the founder and president of Royal Treatment Pet Spa, a high-end bath, body and skin care line for pets, using the finest natural cosmetics from Italy, he is also a managing partner with his father, Prince Francesco, in GT Partners, a private label Italian cosmetics company that sells numerous brands to major department stores. They currently have nine different lines, making them one of the world's largest manufacturers and importers of cosmetics, skin care treatment and bath and body products from Italy. In addition, Lorenzo is executive vice president of Multimedia Exposure, Inc., a family-owned business that acts as an agency for various products for television shopping channels in the U.S. and Europe. Although most would think his family name and title would have led him to the right woman, Lorenzo is tired of being a bachelor, and -- not a fan of serial dating -- is excited to have the opportunity to meet 25 special bachelorettes in the hope of finding the one right woman for him and his own fairy tale ending. The challenge to find the woman of his dreams will be set against a backdrop that is both spectacular and familiar to Lorenzo, including impressive Roman sites such as the historic Forum, Colosseum and Pantheon, the romantic Trevi Fountain and the lush Villa Borghese, the largest park in Rome, which bears his family's name.